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Technological Inventions that Changed the World

Many inventions across human history have revolutionized how we thought about certain things and our behavior towards them. As such, defining the most important ones can be futile, not to mention an endless debate. Here are four technological inventions that helped shape the world and made us dream of just how far innovation could take

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Multiple Target Audiences: Is it Feasible for Small Businesses?

Small business owners are advised to find their niche. A niche, or target market, is a group of consumers with very specific traits or backgrounds. They’re the ones deemed to benefit from a particular product or service the most. Businesses focus their marketing strategies on their target market in order to gain sales and brand

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Digital Marketing and How It Can Help Your Business

The digital marketing industry is booming, and it’s no surprise that digital marketing has become a vital part of all businesses. Digital marketing can be used for anything from advertising to customer service and everything in between. So if you want your business to reach more people and generate more revenue, you should consider investing

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How is the Pest Control Industry Transforming Today?

Pests are only one of the numerous annoyances that may interrupt your company. They may seem to be innocuous, but they may cause a slew of problems, ranging from pollution to increased expenses. No one is entirely immune to infection, no matter how clean your building is. However, with the appropriate information, you can adequately

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Google Says Bye to Third-party Cookies: Is This the End of Tracking?

In 2019, Google announced a major change: Chrome, its web browser, will drop support for third-party tracking cookies. The move was a response to concerns over privacy that consumer data is being mined and then used for purposes far beyond its initial intent. Goodbye, Tracking Cookies Around the world, internet users are becoming warier of

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Three Major IT Security Risks Caused by Employees

Technological breakthroughs have transformed everyday life and the business landscape in many positive ways. Despite the many benefits of these innovations, these advances made it possible for cybercriminals to destroy more businesses. Meanwhile, cybersecurity services are doing the best they can to protect a business’ IT infrastructure and digital assets. Every year, the cybersecurity threat environment has

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The Latest Agriculture Technology That Benefits Modern Farming

Technology has made a big impression on our lives. Through the years, technology has made our lives more accessible and convenient. Much of farming work – from plant to harvest – has been easy for growers, even with the irregular climate changes that farmers endure globally.   Yet, there are still some matters that farmers

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augmented reality

The Increasing Presence of Augmented and Virtual Realities

For digital natives such as millennials and Gen Z, the terms augmented reality (AR), virtual reality (VR), mixed reality (MR), and extended reality (XR) are commonplace. For the older generation, these terms need further definition. AR is an experience where digital creation adds to the real world. The user still perceives the real world plus

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pre-employment

How businesses can automate hiring and pre-employment checks

Wasting time is not good for any business and the people working in Human Resources, in Australia or elsewhere, are often the first to come up with new ways of improving speed in every process, including their own work. Modern technology has been of great help for HR as ever more sophisticated tools allow recruiters

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Benefits of Automation to Your Small Business

When we talk about automation, we usually think it is for big, fancy corporations. But in this day and age where almost every aspect of our lives is touched by technology, even small businesses are using automation tools in their day-to-day affairs. More than we realize it, we tap into the power of automation every

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