business meeting

What Most People Get Wrong about Digital Marketing

With billions of people shopping online, doing digital marketing is no longer a question of why. It is of when, and the soonest you can get your site up and running, the better. The problem is many businesses are still not doing it. Over 30% don’t have a website, according to Small Business Administration (SBA).

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Work Smarter: 3 Ways to Make Your Small Business More Secure

You’re a small business. All your attention revolves around hiring, marketing, and selling—the essentials of getting a return for your investment. Usually, you’re not attuned yet to security issues you can face apart from the basics. Who would want to hack into your computer or sue you, right? This kind of mindset is your first

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woman doing seo

Digital Marketing Strategies That Can Help Your Business Succeed Today

It’s been more than two decades since the internet transformed our society and the way we do things. Digital marketing, once a niche market for ‘dotcom’ companies, is now essential to the survival of businesses in the online space. It’s more relevant now that most countries have implemented a lockdown to prevent the spread of

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woman doing seo

Using The Power of SEO To Help Your Start-Up

Most small business owners or start-up businesses know how hard it is to get the word out about your product. This can be especially tough for those venturing into a business that isn’t very common or can only be supported by a niche. Marketing nowadays is ten times more tedious than it used to be

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data privacy

Keeping Your Private Data Private

As we become more and more reliant on the Internet in our everyday lives it is safe to assume that your technological devices are an attractive target, full of valuable information, for cybercriminals and hackers all over the world. Due to this, you must always remain vigilant about the security of your private data, staying

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remote work

The Perks of Remote Working for Employees

If you are rethinking the way you work, now is the time to think about remote work. You will be in good company if you choose to telecommute. Studies show that 70% of people globally work remotely at least once every week. So you might as well join them. The benefits of remote working are

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remote home control

Quality Living: Advanced Technological Tools to Consider at Home

Luxury home improvements are difficult to obtain, especially if you are struggling to earn enough for you and your family. Because of this, you may think that it’s better to prioritize purchasing your family’s basic needs. You would rather spend your hard-earned money on food and grocery items than buy expensive home items and appliances.

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Protecting the Family Farm with Family Trust

When it comes to protecting your assets and keeping your generations’ future secure, family trust is important. But one needs to know that family trust has its terms and conditions that can enlighten you about the subject and throw away your misconceptions in the trash can.  Since you are here, you must be looking for

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Data Security

Understanding the Implications of GDPR for Your Small Business

Acquisition, handling, transmission, and storing of customer information has become as valuable as the products and services being sold by companies. Analyzing data helps determine business strategies that can put your company ahead of the competition. But all these efforts must conform and respect consumer privacy. Collecting consumer information, like names, dates of birth, telephone

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How to Handle a Social Media Crisis Like a Pro

Brands are imageries and representations of products and services that people use. Consumers look at brands as a form of help — something they can always relate to or someone who understands them and their needs. Because people look at brands this way, many tend to have a picture that brands are infallible or are

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