Black Friday/Cyber Monday Facebook Hacks To Boost Your Sales

You’ve load tested your site to ensure that it won’t be affected by traffic surge, implemented a few tweaks to enhance responsiveness across various devices, and are ready to score more business, but are your Facebook ads tailored to facilitate such business inflow?  Every marketer understands that this is a period they can score valuable

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SEO Can Save a Struggling Business during the COVID-19 Pandemic

The COVID-19 pandemic has negatively affected businesses in almost all sectors across the United States. The lockdown from the first half of the year has forced many businesses to shutter their doors, some for good. Many businesses have survived the lockdown by shifting their operations online. As people stayed indoors, shopping for goods, including food

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Poppy Northcutt: The Woman Who Took Us to the Stars

In every film or TV show about space flight, there will always be a scene that involves mission control and their army of quick-thinking engineers providing the hero astronauts with crucial and often life-saving information and strategies. This isn’t just silver screen mythology: in real life, the men and women of mission control, from the

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How IoT Can Help Make Communities Safer

The internet is an amazing wonder. It can connect people from all walks of life. Do you know that it can also make your community a safer place? IoT can help in the collection, analysis, and processing of data and information from a wide range of sources, such as flood sensors, RFIDs, medical devices, and

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Leading Trends in Business Intelligence: Know What to Expect in 2020

Technology is always pushing forward and you need to keep up with the trends. Your IBM Cognos implementation partner helped you get up to speed but now you have to look forward to upcoming changes. Here are some coming trends in business intelligence so that you know what to look out for. Managing Your Data Quality Businesses

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What Most People Get Wrong about Digital Marketing

With billions of people shopping online, doing digital marketing is no longer a question of why. It is of when, and the soonest you can get your site up and running, the better. The problem is many businesses are still not doing it. Over 30% don’t have a website, according to Small Business Administration (SBA).

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Work Smarter: 3 Ways to Make Your Small Business More Secure

You’re a small business. All your attention revolves around hiring, marketing, and selling—the essentials of getting a return for your investment. Usually, you’re not attuned yet to security issues you can face apart from the basics. Who would want to hack into your computer or sue you, right? This kind of mindset is your first

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Digital Marketing Strategies That Can Help Your Business Succeed Today

It’s been more than two decades since the internet transformed our society and the way we do things. Digital marketing, once a niche market for ‘dotcom’ companies, is now essential to the survival of businesses in the online space. It’s more relevant now that most countries have implemented a lockdown to prevent the spread of

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