digital marketing

Why Businesses Need to Invest in Digital Marketing

Running a business these days can be challenging, especially due to the fact that the competition is tougher. Not only do you need to innovate and provide great customer service, but also be on top of your online game. The era of traditional marketing is long gone; it’s all about the internet now. People love

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Managing big data

The Benefits of Big Data in the Modern Business World

Data is an essential aspect of every business. Having access to it and understanding how it can help your business grow will give you a competitive edge over other companies. Big data technology has been created to help business owners understand their customers better and develop more effective marketing strategies. In today’s business world, there

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remote home control

The Best Smart Home Devices This Coming 2022

You can always make your home a little more livable and automated with smart home devices. These gadgets are equipped with motion sensors, artificial intelligence, and robotic mechanisms to make your daily living as convenient as technology can allow it to be. Since there are hundreds of smart home devices out there, it bears pointing

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athletes bumping sports drinks

Not Just for Athletes: Why You Need to Watch Your Electrolyte Levels

In 1965, the assistant coach of the Florida Gators met with a team of scientists from the University of Florida to figure out why players’ performance was negatively affected by the heat. They found that players lose too many electrolytes through their sweat when on the field. As a remedy, the scientists created a drink

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working in pandemic

Is the World Ready for Hybrid Working Arrangements?

When COVID-19 broke out, it literally changed the way we lived our lives. It has not only threatened public health and safety but also upended several aspects of our lives including our work. Work and COVID-19 Businesses and companies were somehow forced to embrace a remote work model. Mind you, it is not new but

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Types of Intellectual Property Protection

If you want to protect your intellectual property from others to avoid the chance of being used without your permission, it is best to seek legal protection in this case. Seeking property rights over your intellectual property helps create rightful ownership that prevents and eliminates any chance of unlawful use of your property. Let’s discuss

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woman getting checked by a dentist

Starting a Dental Practice: A Guide

The American Dental Association states that in 2020, out of 100,000 Americans, 61 are dentists. The Centers for Disease Control and Prevention also gives a comprehensive list of dentists by state. Based on these numbers, the number of dentists is simply not enough, especially in the next few years. By the year 2030, the demand for dentists is likely

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Best Backend Server Hosting Platforms

A Backend server can significantly impact the success of any application program. Selecting the wrong backend server does not only affect the working of your app but can also undermine the security, scalability, and reliability of the app. On the other hand, the correct hosting service can save you a lot of time, effort, and

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Technological Inventions that Changed the World

Many inventions across human history have revolutionized how we thought about certain things and our behavior towards them. As such, defining the most important ones can be futile, not to mention an endless debate. Here are four technological inventions that helped shape the world and made us dream of just how far innovation could take

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get traffic infographic

Multiple Target Audiences: Is it Feasible for Small Businesses?

Small business owners are advised to find their niche. A niche, or target market, is a group of consumers with very specific traits or backgrounds. They’re the ones deemed to benefit from a particular product or service the most. Businesses focus their marketing strategies on their target market in order to gain sales and brand

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