It’s been more than two decades since the internet transformed our society and the way we do things. Digital marketing, once a niche market for ‘dotcom’ companies, is now essential to the survival of businesses in the online space. It’s more relevant now that most countries have implemented a lockdown to prevent the spread of the novel coronavirus disease.
However, the digital marketing industry is a fast-paced, ever-changing environment, and what may work today may no longer be as compelling tomorrow. You need to keep yourself updated as often as possible. Here are some useful digital strategies your business needs to succeed:
Streamline Your Digital Content Distribution
Whether it’s traditional or digital, you’re going to need good quality content that informs your customers about your products and services, addresses their pain points, and, ideally, entertains them at the same time. It can be done either through social media posts, videos, audio, and other forms.
As your business grows, so must your content. In the digital business space, you need a way to streamline the distribution of your content pieces across different channels to people who connect to the internet in various ways. One way to ensure that people can access your media-heavy or data-heavy content (such as videos) regardless of the speed of their internet connection is by investing in a Content Delivery Network or CDN.
Amazon’s CloudFront is at the forefront of high-quality and fast CDN services. Luckily, some legitimate Amazon Cloud resellers provide all the benefits of Amazon’s CDN subscription at lower prices. The easier it is to access your content, the more widespread your marketing campaign can be. No one will want to watch a video that’s below HD quality, so make sure your CDN helps you deliver.
Make Your E-Commerce Platform Easy to Use
Because of the COVID-19 pandemic, many businesses were forced to digitize their processes and operations. This isn’t a bad thing, of course. E-commerce accounts for 15% of retail sales worldwide, with experts predicting this number to rise exponentially over the next few years.
Of course, just because you need an e-commerce platform doesn’t mean you must adopt one hastily. As with any business process, e-commerce platforms require a lot of forethought, specifically when it comes to user interface (UI) and user experience (UX).
UI and UX refer to the way customers interact with a website. The better the UI/UX of a website, the more engaged its visitors and customers will be. A seamless buying process on your e-commerce platform translates directly to higher sales. As research has shown, it’s easier for people to make online purchases because they’re quicker, safer, and more convenient.
Let Your Content Remain King
Remember the adage, “content is king”? There’s a reason it’s still relevant, especially in the digital business environment. People want to consume content that matters to them. If you want your business to remain relevant to your target market, create content that addresses what your customers want and what their challenges are. Provide informative and engaging content that helps them understand why they need your product or service. Add value to their knowledge and connect with them on a personal level.
Adopting a fast digital content distribution system, making your e-commerce platform convenient to use, and providing content that adds value to your target audience. These are only three of the digital marketing techniques you can implement to succeed in the digital business world.