Packaging design is one of the most effective marketing media many businesses overlook. Though it is great to see how firms have recognized the value of packaging design in recent years, many organizations still leave it to the last minute. Yet, packaging design has a tremendous impact on brand identification as it brings the brand to life.
If one does not pay attention to packaging design, all of your efforts, including traditional or social media advertisements, will be fruitless. Brands may employ packaging design to boost sales and strengthen brand identity.
“Packaging design is a method in which a product’s packaging is designed and created that focuses on how it will appear to potential customers.”
Choose the most marketing-friendly packaging design if you want to boost sales and strengthen your brand identity. Keep the below-mentioned things in mind when you are choosing a marketing-friendly packaging design for your product.
What to look for in a marketing-friendly packaging design?
One of the most important aspects of marketing is packaging design, which stimulates sales while also reinforcing brand recognition and the purpose of your product. Make certain that your product stands out among the competition.
Make use of the agency’s digital marketing online packaging design solution. With eye-catching retail packaging designs that entice consumers to your offerings, an agency of digital marketing knows how to get your products recognized. In addition, you will need a package design firm that understands how important it is to tie your product’s purpose to its packaging in order to attract consumers who are actually interested in purchasing it.
Agency digital marketing discovers the target market’s particular demands, rival products are analyzed and tested, and product specifications are created and tweaked until the final choice is made. During the development stage, these areas are also considered: Brand identity, positioning, consumer personas, color palettes, fonts, images, copy proofreading, and brand guidelines review.
Color palettes, shapes, images, materials & other material alternatives that appeal to the consumer’s multiple sensory levels: aesthetically, tactility, and emotionally are the primary focus of agency digital marketing.
An agency digital marketing focuses on the following points :
Matches your brand and customer expectations
Think about who you want to reach. What are the things that they value? What activities do they engage in? If you are selling infant diapers, for example, you are aiming for parents. Match your ideal customer’s expectations with industry standards – soothing color palettes, baby imagery, and easy-to-read fonts. If your business is all about being environmentally friendly, combine that with your clients’ existing expectations of pale greens and earthy tones, soft plant images, and environmentally friendly packaging materials.
Packaging design should tell customers brand values
Your product packaging design should sell the product while also telling the storey of your business and potential clients. Again, let us go back to the example of being environmentally conscious. Would you instead buy an “eco-friendly” product encased in layers of plastic and nonrecyclable components or one made from sustainable and renewable recycled ingredients if you were an ecologically aware shopper? Aside from details, product packaging should communicate your beliefs to the consumer so that you may assist them in expressing their own.
Choose the fonts carefully
All fonts in the logo, product description, directions, ingredient labels, and other written design elements should be readable at a glance and correspond to industry standards. For example, sophisticated curved typefaces are not used for vehicle part packaging but for a health and wellness product if it is legible.
Choose appealing colors
Warm hues exude eagerness and vigor, while cold shades are calming and balancing. Backgrounds in neutral colors are good since they do not draw attention to themselves and let your brand or photos to do the talking. Backgrounds in neutral colors are good since they do not draw attention to themselves and let your brand or pictures to do the talking. The packaging’s message should be enhanced, not hindered, by the colors used. You would not want to print packaging with navy blue writing on a black backdrop, for example, because your message may be lost.
Appropriate packaging of the product
Packaging can and should be attractive, but it must also be appropriate for the contained goods. For example, you would not put baby powder in a squeeze tube or shampoo in a cardboard box, but you could put both in a cardboard container with simple application holes and a water-resistant squeeze tube. Packaging can and should be attractive, but it must also be appropriate for the contained goods.
Packaging design should represent the exact product
Is it clear what the product performs and who it is for when you glance at the packaging? Buyers will only spend money on items that they are familiar with. Therefore, make sure your package does not resemble anything else. You do not want your customer to be puzzled. Packaging should highlight the exact product, its application, and brand story, allowing customers to see how it will fit into their daily lives, but never oversell or undersell to your customers.
Honest portrayal of your product
Misrepresenting your product on the packaging is one of the worst things you can do. Make certain that any images on the packaging are of the product. Of course, you should put your best foot forward, but if you offer a photo of raisin-filled muffins but only include one raisin in each muffin, a consumer will feel misled (and will most likely not buy from you again). So, a packaging design should represent the exact thing present in the box.
Communicate with customer
It is critical to utilize the same concepts as your consumer while communicating with them. That means that elements like clear ingredient lists, concise labeling, and easy-to-read information, and branding (with simple pronunciations) are critical to developing a successful packaging design that communicates to consumers. To put it another way, speak plainly to customers rather than trying to impress them with flowery terms and college jargon.
Informative Packaging design for users
Cleaning supplies, for example, are typically packaged as the product. Therefore, the nozzle or applicator on a bottle of window cleaner should be made of robust material that properly distributes the solution, as well as clear safety instructions and directions for use.
Include instructions for removing and assembling the item appropriately if the product packaging is purposefully difficult to protect the product inside or preserve space in the shipping container.
Stockable and Stackable Packaging design
Your product’s packaging should not be in unique or difficult-to-fit forms, nor should it be too huge or small, making it difficult for retailers to stock and show it. Conduct market research with your retail partners to gain a better understanding of how to improve your packaging design so that it appeals to more customers and avoids damage or confusion in the store.
Packaging design is a critical component of marketing that should be high on any company’s priority list. Packaging design gives you the chance to highlight a product’s unique selling feature while also communicating the brand’s identity; consequently, underestimating the power of packaging design could be an expensive mistake.
Agency digital marketing focuses on that the packaging symbolizes the entire brand. Therefore, the packaging serves as a brand extension and provides information about the product. A company should consider the points mentioned above when choosing a marketing-friendly packaging design.
Martin is a tech geek, an investor, and a gamer. When he formed Intercom Media, he made the easy decision of leaving his 9-5 job and working full-time on transforming his once one-man blog into what it is now.