The retail industry continues to boom, with global numbers projected to hit up to 30 trillion USD by 2023. Aside from innovation and trendsetting, a hallmark that keeps businesses alive in the everchanging landscape of retail is service. How reliable and convenient a market determines how much success and sustainability your brand can enjoy. Here are some of the most common mistakes that can cause a retailer’s downfall if not properly addressed.
People look for convenience from the moment they are perusing through products to the final queue as they wait to pay for their goods at the checkout counter. This experience can be significantly hampered by faulty terminals, receipt printers, or even barcode scanners. This can create a hassle for both consumers and those who have to work at the cash register, pushing negative perspectives and possibly affecting the likelihood of return customers. It also leads to a lot of the disputes that occur from the side of the consumer.
Thankfully, service technicians are now available online to cater to specific fixes even with particularly hardy brands like Trimble, with repair parts complete and ready to be installed no matter the issue. Whether it’s trouble with data input or hardware function, hiring the right technicians to fix it can quickly remedy the issue without much downtime. It also serves as a better investment in the long run and takes away the need to buy a completely new unit because of problems.
All too often, a customer needs a specific product with a particular variation. When it takes too long, it’s either the staff is taking too long to find exactly what they need or the item simply isn’t there. This can be attributed to poor inventory management, which can be solved by fully digitizing management. This cuts down a lot of the time spent taking stock and also creates a reliable, accessible application that can be tracked and monitored more efficiently.
By doing this, you can be more protected against possible losses and theft. Plus, you can make stock searches much more manageable for your staff and ends up improving customer care.
Lackluster customer service
This can be a problem attributed to a lack of training. Often, customer gripes with employees attending to them are not even because of poor attitudes, though that should be watched out for as well. But it’s with employees who don’t seem to know what they’re doing.
Make sure you properly brief all workers before deploying them out into the retail space so that they can best assist consumers with the right information about products and the like. If workers simply don’t know and can’t give helpful input, this can reflect on your own practices.
If frontline workers in your retail brand can’t adequately represent the brand, it can affect the consumer experience and lessen your sales.
With these in mind, you can either avoid the mishaps or know what steps you can take moving forward to fix the situation or prevent it from happening again.
Scott has probably dismantled and put back thousands of gadgets in his lifetime. We’re lucky enough to have his ideas and myth-busters consistently fuelling our blogs. Scott also edits our contributors’ reviews and how-to’s.