In the 21st century we live in today, technology has proven to be more of a need than a want. To put things into perspective, tech has permeated almost every aspect of business, education, connectivity, communications, medicine, and countless other fields. We depend on gadgets like our phones and laptops to venture through everyday life, and navigating the world without them would feel foreign and strange.
It didn’t just give us more access to entertainment and information, but there’s a broad spectrum of benefits that technology has given us. Find out how a technologically adept world improves our lives.
1. It helps us connect better
For starters, social media apps like Facebook, Instagram, and even Snapchat help us to stay updated with the lives of others — even those we haven’t met. It can encourage you to communicate better with others and even meet new people. Social media has clearly gone a long way compared to the past decades, and the primary use is connection. It makes it more accessible to talk to someone, even if they’re from the opposite side of the world.
Whether it’s trying to send over a business proposal or asking how their day was, online communication is the key to efficiency. This also doesn’t just go for social media but also communication apps like Skype, Viber, or even FaceTime. It’s no longer a struggle to connect with different individuals from all kinds of locations, and it’s an evident advantage that technology has given us today.
2. It’s easier to market businesses
Marketing is at the core of every business, and it’s where clever and innovative strategies lead to success in their sales and revenue for the year. Without a successful marketing strategy, customers wouldn’t be inclined to choose their brand. With this being said, technology is the primary reason why digital marketing is the most effective strategy being used today. Statistics projected $537 Billion in digital ad sales in the U.S. alone, which will account for 64.4% of global ad dollars for 2021. It’s evident that marketing and advertising agencies have firmly pivoted to making the best of a situation and transitioned to digital ads that proposed lower cost and wider reach.
Messaging, brand identity and press features via digital platforms have also provided reliable public relations companies with more in-depth statistics regarding the effects of their initiatives. A combination of date and a significant change in market behavior puts technology at the very heart of modern businesses.
3. Primary source of entertainment
In the world of technology and digital innovation, it’s rare that anyone could even consider an individual bored. We have social media, gaming consoles, eBooks, and even apps that can encourage us to make use of our time. Whenever we’re bored or have significant free time in our day, all we have to do is use our phones or gadgets, and we’re good to go. Entertainment is an even more significant factor if you’re using gadgets like PCs and gaming devices like a PS5.
The options are endless when it comes to thinking of something to do. Hollywood and the silver screen have also been affected by technological advancements and the rise of streaming giants. These online services have allowed the audience to have more control over their viewing behaviors and are thus now more utilized than traditional cable providers.
This is one of the most underrated factors on how technological innovations have drastically improved our lives, but it’s a factor. Gone are the days when we have to go to someone’s place just to have a conversation. Now, all we have to do is either email them, initiate a video call, or text them with whatever we have to say, and we can have an entire conversation through just the internet. These innovations have made life more convenient and easy.
As the market continues to get used to these conveniences, tech giants are in a constant scramble of research and development to make that next big leap in the market. Pure market need drives the innovations in tech, and a majority of these are centered around improving everyday experiences or practices.
Clearly, technology has made a powerful and efficient impact on our lives, and it’s something that continues to evolve and grow. If anything, these advancements and innovations are further proving a life paved for convenience, information, accessibility, and online connectivity. Continued innovation the landscape promises a bright future for global markets and businesses, in and out of the tech sphere.
Fascinated with the women of ENIAC, Apriya started taking an interest in technology at 11 years old. Today, she keeps herself busy by following trends and innovation in the world of tech.